Woman outside a store looking at the window display

Foko Retail Insights: Visual Merchandising, 2020 Year In Review

(And Predictions for What Will Change in 2021)

  • By Sarah Murphy

Like every facet of retail, visual merchandising was rocked by an unexpected global pandemic in 2020. 

In addition to temporary closures, stores faced challenges trying to manage capacity and accommodate safe social distancing between customers and employees.

That meant visual merchandising departments had to get creative. Rather than focusing on promotions, they used windows and wall space to advertise the safety measures in place. Instead of crowding aisles with fixtures and displays, they scaled back to leave room for socially distant shopping. Meanwhile, others went fully virtual with QR codes to discourage customers from touching products.

But despite all the changes, some brands still managed to have an incredibly successful 2020 and are carrying over what they learned into the new year.

Our new report, 2020 Visual Merchandising and In-Store Marketing Trends, outlines the strategies many retailers put in place that allowed stores to adapt and succeed in a time of crisis.

The report also compiles advice for visual merchandisers as they head into 2021, such as:

  • How to maintain safety measures until a vaccine arrives
  • Why refocusing on the customer experience has never been so important
  • Retail technology to consider adopting in 2021

…and more.

Download a copy of the new report below.

 

👉 Get the Guide 👈

 

And if you’re looking to further improve your visual merchandising strategy in the new year, book a demo with one of our experts to see if Foko Retail is the right fit for you and your team.