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The Ultimate Guide to Store Team Engagement

Employee engagement is at an all-time low. Learn how to motivate retail employees in our latest downloadable guide.

  • By Matthew Ritchie

When it comes to creating an exceptional in-store experience, your frontline employees are your most significant assets.

As the first point of contact customers often have with a retailer, store associates should epitomize a brand, exude its values, and create memorable customer experiences with their in-depth product knowledge, engaging personalities, and thoughtful suggestions.

But when store-level employees are unmotivated and uninspired at work, they’re likely unable to strike the right tone in your stores and deliver a customer experience that’s worth returning for.

A recent study found that 35 percent of retail employees feel disengaged at work, and that probably doesn’t come as a surprise to anyone in the retail industry—these days, due to the COVID-19 pandemic, the demands are high, the jobs are stressful, and it’s often hard to slow down. Thanks to the acceleration of new fulfillment models and other responsibilities, it’s difficult for district, regional, and store managers to find time with retail teams to foster engagement and increase intrinsic motivation. 

On top of things, when frontline staff feel unmotivated and uninspired, they’re more likely to leave a job. (Retail has one of the highest turnover rates of any industry, and without clear expectations and constant contact, teams can grow disjointed and disconnected from their jobs.)

That’s why retailers need to rethink their employee engagement strategies and find new ways to build a better work culture and foster growth. But that’s hard to do without the proper guidance.

In our latest e-book, Foko Retail’s Ultimate Guide to Store Team Engagement, we’ll give you all the tools you need to build up store team engagement and show you how increased engagement can make a positive impact on your business.

Fill out the form below to get your free copy of our new guide to store team engagement.

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