Get Foko Retail’s Merchandising and Marketing Checklist

Confirming store directives are getting done properly is an integral part of any successful retailer’s day-to-day merchandising and in-store marketing strategy. But ensuring instructions get carried out correctly and on time and that current campaigns follow and reflect company brand standards is easier said than done. 

To help you on your journey towards creating consistent customer experiences at every location, Foko Retail has created a visual merchandising and in-store marketing checklist to help store-level employees give their superiors added insights into what’s happening in their stores. 

Will this become your new go-to retail merchandising and marketing checklist? Scroll through to find out. And, if you’d like to download a full version of our retail merchandising and marketing checklist for later, click below to get your free copy.

 

👉 Download Retail Merchandising and Marketing Checklist 👈

 

Store Exterior Walkthrough

Do the front window displays feature the latest campaign(s)?  Yes ☐  No ☐

Are window displays well lit and easily viewable from outside?  Yes ☐  No ☐

Are signage and promotions up-to-date?  Yes ☐  No ☐

Are signage and promotions visible from all directions?  Yes ☐  No ☐

Are all lights (on display and outside the store) working correctly?  Yes ☐  No ☐

Is the exterior of the building or space clean?  Yes ☐  No ☐

If there’s a parking lot outside the store, is it well maintained?  Yes ☐  No ☐

Is the sidewalk or walkway outside the store safe, clean, and accessible?  Yes ☐  No ☐

If there’s a parking lot outside the store, are the spaces well-marked and clean?  Yes ☐  No ☐

If there’s landscaping outside the store, does it appear healthy?  Yes ☐  No ☐

Any additional comments, questions, or areas that need improvement?

 

Store Layout Walkthrough

Are all aisles clear and free of clutter (merchandise, packaging, etc.)?  Yes ☐  No ☐

Are signs up-to-date and located near the products they’re promoting?  Yes ☐  No ☐

Are there any broken fixtures or any in poor condition?  Yes ☐  No ☐

Are shelves fully stocked and arranged correctly?  Yes ☐  No ☐

Are all products on the right shelves?  Yes ☐  No ☐

Are all product prices displayed correctly?  Yes ☐  No ☐

Are standalone floor displays in the right position?  Yes ☐  No ☐

Is the store adequately lit? Are there any burned out lights?  Yes ☐  No ☐

Are all products easily accessible to customers?  Yes ☐  No ☐

Are all wall displays up-to-date?  Yes ☐  No ☐

(If applicable) are store change rooms clean?  Yes ☐  No ☐

Is the counter/cash wrap clean and clutter free?  Yes ☐  No ☐

Any additional comments, questions, or areas that need improvement?

 

Shelving

Are shelves fully stocked and arranged correctly?  Yes ☐  No ☐

Are all products on the right shelves?  Yes ☐  No ☐

Is all product packaging in good condition?  Yes ☐  No ☐

Are all products priced correctly?  Yes ☐  No ☐

Are all heavy items currently stored on lower shelves (for customer safety)?  Yes ☐  No ☐

Any additional comments, questions, or areas that need improvement?

 

In-Store Promotions

Are promotions current?  Yes ☐  No ☐

Are promotions visible to passing pedestrians and/or traffic?  Yes ☐  No ☐

Are promotions clear and easy to understand?  Yes ☐  No ☐

Are displays in good condition?  Yes ☐  No ☐

Are products being promoted in hot spots?  Yes ☐  No ☐

Any additional comments, questions, or areas that need improvement?