THE CHANGING FACE OF RETAIL
The retail industry is undergoing a radical transformation. Modern retailers face a unique challenge: brands need to create a consistent customer experience across all channels (what experts call “omnichannel retailing”), while still addressing the regional needs and differences of individual stores.
To fully achieve this transformation, retailers need to connect HQ to stores, field teams, and points of sale. They need to know what their stores actually look like, and how aligned they are with brand directives.
Retailers also need to be able to see the data behind it all. Which display sells better, Display A or Display B? How are shoppers interacting with each? Which items are they buying from which displays?
Foko Retail’s platform is reinventing in-store execution and helping retailers across the globe transform their businesses by allowing them to be more responsive, transparent and focused on what matters most — the customer experience.