Journalists have been warning businesses of the retail apocalypse for years now (spoiler alert: the industry always bounces back — the National Retail Federation says sales are expected to increase 3.8% to 4.4% in 2018). But one area of retail that refuses to die is the pop-up shop.
You’ve probably seen some before: bold, brand-centric takeovers of vacant boutiques (or, increasingly, spaces inside department stores and malls) that offer consumers buzzworthy new products before they hit shelves everywhere else (if ever), or sales on soon-to-be-out-of-stock goods and garments.
Consumers can’t get enough of them, and neither can retailers — pop-ups allow businesses to test out new products, improve brand consistency and gain valuable insights without having to break the bank (most of them involve leases that are not only affordable but long-term commitment-free).
Whatever shape they take, or what they sell, they aren’t going away anytime soon.
That’s why, whether you’re a seasoned veteran or a retail newbie, we’ve put together a handy guide for creating the perfect pop-up shop. It’s packed with visual examples from some of the top VM consultancies like retail design, window display and brand specialists Lucky Fox, and boutique agency and incubator Pop Up Mob.
In it, you’ll learn how to:
- Choose the right space
- Create buzz on social media (and lots of it)
- Enhance your window displays
- Generate future sales
- Monitor your campaign, effectively
- Deliver an unforgettable experience