Shaping Retail

New RIS Study Finds the True Cost of Improper Store Execution

Article

Improper store execution can cost retailers millions of dollars in lost revenue—$3.7 million on average, to be precise.

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8 of the Biggest Misconceptions About Retail in 2018

Article

Retail, like most industries, is changing. But the historic rate at which once-booming businesses are closing down distracts from the fact that although the names on suburban storefronts are starting to look a lot different than they did five years ago, 2018 is actually shaping up to be a pretty good year for many retailers.

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The Role of the Store Associate is Changing—Retailers and Brands Better Take Notice

Opinion

Our shopping experiences are changing, but does that mean the end of the store associate? Foko Retail CEO Marc Gingras doesn't think so. Click to learn why.

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Here’s How To Tell If Your Store Management Tech Sucks

Article

Improper in-store execution can make or break any major retailer. But more often than not retailers have no idea what their stores actually look like due to poor communication methods that make executing brand vision a pain.

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How to Make a Memorable Pop-up Shop

How-to Guide

Pop-up stores are everywhere these days—from storefronts to suburban shopping malls. If you want to hop on the trend but don’t know where to start, we’ve created a new how-to guide that tells you everything you need to know.

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5 Ways Retailers Can Avoid Ending Up Like Toys “R” Us

Article

Industry analysts have prophesied a forthcoming “retail apocalypse” in recent years, and with good reason — since 2017, formerly infallible retailers like Toys "R" Us have either filed for bankruptcy protection or shut down stores. Writing for Online Retail Today, Foko Retail CEO Marc Gingras explains how other retailers and brands can avoid a similar fate.

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